AdvertisingDesignPublishing
Teaching The Levees
Assigned to develop a curriculum package that incorporated “Spike Lee’s” Film Documentary on Hurricane Katrina, “When The Levee’s Broke” and an accompanying workbook. The client, Teachers College/ Columbia University in association with The Rockefeller Foundation commissioned this package along with a national advertising campaign to promote the free distribution of this curriculum throughout the USA to all schools (public and private), community leaders, community groups and clergy to promote democratic discussion on the governments role in national disasters.
The overall project included direct mail, eBlasts, PR, package design, Ad design (print/electronic), copy writing, editing, and a web response landing page as the vehicle for sign-up.
